Fashion Cares:: Britney Spears + Rihanna

The infamous B. Spears stepped out last night to attend the ‘Generation Rescue Event’ hosted by Jenny McCarthy and Jim Carrey. A handful of others celebs were in attendance, but it must’ve been something important for Miss Britney to be there. The event was a fundraiser for Generation Rescue, an organization dedicated to researching autism.

“She looked great and seemed really happy,” says a partygoer. Though she kept close to her assistant Brett and didn’t speak to other guests, “She smiled and clapped during the video about autism. She was very into the information and watched a little bit of the dancers from Dancing with the Stars, sneaking out during one of the performances.”

Rihanna, having given a stellar performance at Gucci’s UNICEF fundraiser during New York Fashion Week in February, will be furthering her relationship with the fashion house by starring in the label’s first ad campaign for the children’s charity.

To showcase its collaboration with UNICEF, Gucci’s creative director, Frida Giannini, chose the songstress for her strong personality. Giannini explained they had decided to dedicate a full ad campaign, more than just creating products, in order to really come out and show the commitment they have towards UNICEF. A beautiful musician was the perfect icon for their campaign.

The campaign, which is called, Tattoo Heart, will be out in December this year. The advert will have Rihanna featuring in limited edition Gucci products for UNICEF, of which 25 per cent of sales will go towards the charity.